Live counts across the pipeline, refreshed from the daily check-in rather than a weekly manual review. The founder's own bottleneck — status living in his head — is what this replaced.
The review-round logic every project follows, documented once and reused on every asset instead of re-explained per project.
Editor uploads a cut. Reviewed in-house only, the client never sees this round.
Approved internally, renamed, sent to the client with a stated feedback window.
Feedback logged against a due date. Silence past that date triggers a nudge, not a guess.
New cut stacks as a version on the same link. Nothing re-sent from scratch.
Downloads enabled only at final. Status flips automatically, no manual report needed.
Every asset tied to its project, round, and due date, so no one has to hold pipeline status in memory.
| Deliverable | Project | Round | Editor | Status | Feedback by |
|---|---|---|---|---|---|
| Brand hero cut | Northline Outdoor | WIP2 | R. Alvarez | Client review | Jul 17 |
| Founder interview edit | Cedar & Finch | Final | J. Okafor | Approved | — |
| Product launch teaser | Highwater Supply | IR1 | J. Okafor | In progress | Jul 21 |
| Testimonial short | Meridian Wellness | WIP1 | R. Alvarez | No response 6d | Jul 15 |
| Recap reel :30 | Northline Outdoor | WIP1 | J. Okafor | Client review | Jul 24 |
Illustrative mockup. Structure reflects the system as built for a commercial video production studio; all client, project, and editor names are invented for portfolio use.